The AF Group
A new website for a leading nationwide agricultural buying group.
The AF Group have been in business for 30 years and, following a rebrand, needed a new approach and modern method of connecting with their audience.
East Coast Design Studio provided the design to turn their business into a fresh digital experience, helping to take the business forward and make them stand head and shoulders above their competitors.
Designing a better user experience
We took the 'less is more' approach, keeping the colour palette simple and subdued, easily conveying the brand's business goals and objectives. Our goal was to deliver the simplest explanation to what the business does, coupled with clear call to actions to encourage conversions, and gain members.
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