Following their recent salon renovation, Eleve11 The Street Hair Solutions tasked East Coast Design Studio with creating a modern website and new logo that not only suited their modern city style, but increased traffic and improved their search engine rank via organic SEO.

Using neutral colours and legible typography, we created a logo and website that was instantly recognisable. The online experience needed to be unique, simple, and true to the brand. We integrated a third party booking platform, giving the user multiple ways to book an appointment online.

A big part of the brief was to make sure the new site was visible in search engine rankings. After undertaking a keyword research task, we quickly identified the important phrases to target, and optimised the site accordingly. Just 5 weeks after launch, we made significant improvements to the sites search engine rankings, and we currently occupy the top position for our most important keywords.