5 things a website can do for your business

Do you ever find yourself wondering "do I need a website for my business?". This is a question that many business owners have, especially when they have never relied on a website to run a successful business in the past. With the rise of digital technology, we believe that there has never been a more vital time to invest in a website to stay ahead of the competition, and here's why:

1) Websites create a presence for your business and build trust and credibility

A 2015 study reported that 84% of consumers believe that small businesses with a website are more credible than ones without. That same study also concluded that 65% of customers consider a company with a branded email to be more credible than one with google or Hotmail, for example.

We offer an email hosting service, so get in touch to set up your branded emails today!

Did you know? A 2021 study showed that design has a 75% influence on a website’s credibility.

We’d love to hear about your next creative project; send us an email or give the office a call to start the discussion!

2) They’re a point of contact

Having a website means your business is always accessible, even when you’re not: 24/7, 365 days a year.

If a customer is awake at midnight and wants to buy something from you, it only takes a few taps of a button on their device to buy something instantly.

Being online provides potential customers with the convenience of seeing your products and services when your store or office is closed and saves time moving products around between shop and stockroom.

Anyone, anywhere, any time.

3) You can target larger markets

With a website, you can reach clients that might be in another city or county just by being online and can target your digital marketing to a precise market.

A website can promote products much faster, and to a larger audience than a shop window display can.

4) It’s easy to keep track of your business with analytics

Analytics will provide you with the number of unique visitors going to your website, page impressions, bounce rate, average time spent on the site, and lots more! You can also gain valuable insights into your customers such as their location, if they’re using mobile or desktop to browse and which pages they engage with.

5) You can share your business' latest news

By posting regular business updates on your website's blog, you can keep customers well-informed and generate great SEO.

You can have the best-looking and most impressive website in the world, but if the content isn't optimised for SEO (Search Engine Optimisation), it won't get relevant visitors and might not be generating enough business.

We’ve refined our search skills through years of research, practice, and first-hand experience. We know what works, how to do it, and what you need to do to get more visitors to your website!

If you’re now thinking after reading this blog: my business needs a website, get in touch via email or phone, we’re excited to hear from you!