Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis – they’re personal, targeted and consistent.
Well put together marketing newsletters can guarantee consistent website traffic, and generate product sales. However, newsletters are only effective if they are well designed and perfectly executed – which is easier said than done.
Its easy to fall into the trap of trying to include everything, especially if are only sending out one newsletter a month. However when your popular products are sandwiched between promotional offers and your latest blog post, its easy for your newsletter to lose it’s focus, and in turn your reader switches off. Newsletter, need to be simple, easy to digest, with one common thread to hold it all together.
Your reader needs to understand that what your newsletter is about as soon as they read the subject line. Once they open it, they need to understand what they should focus on and which call to actions to take. Remember, always make sure your newsletter is applicable to your reader. Ensure that it’s industry relevant, and focuses on topics they care about.
Your newsletter has to be interesting, it can entertain, educate or amuse the reader, as long its adding value, providing the reader with something they will find useful. Without these characteristics, your newsletter won’t be able to draw a consistent and engaged readership.
Creating good email newsletters is a fundamental part of your email and overall marketing strategy. If you need some help, or further advise – please get in contact with us today.